More than 20 leading brands marked their achievement of CCA Global Accreditation for Customer Experience© today at a celebratory event in Glasgow.
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Latest news, insight & opinion from CCA
CCA's events programme offers the latest case studies, research and expert insight to support customer service excellence.
Last week we celebrated my son's 21st and also a dear aunt's 80th birthdays. To mark these momentous occasions I decided to collate photo books for each of them, involving a marriage of the physical and digital world. A planned couple of hours at the...
'Trust comes on foot and leaves on horseback'; that famous old Danish proverb has a certain ring to it in the murky world of FIFA this week, as investigations of corruption are spearheaded by the FBI, in scenes more akin to a mobster movie than the ...
I've lost count of the number of commentators in our industry who have bemoaned the lack of customer service offered by budget airlines. Few conference programmes are complete without a debate about customer experience in this sector. Negative impres...
This week's blog has been penned by Liz Barclay, broadcaster and writer specialising in consumer business issues and personal finance. She is a communications trainer and coach and works with a variety of businesses in finance, health and public sec...
60 customer service leaders in waiting gathered this week to be inspired by 'The Confidence Cocktail' delivered by Ros Taylor at CCA’s latest One Day MBA in Customer Experience. When asked what they would do if they suddenly found a large dose ...
One of the biggest frustrations voiced by customers is that of 'not being listened to'. For me a big bug bear was paying expensive tariffs for 4G services (and watching the delightful Kevin Bacon doing everything that I couldn't) on my iPhone due to ...
Are you sitting comfortably? Hopefully not because today is 'On Your Feet Britain' - a campaign run by Get Britain Standing, aimed at urging us all to avoid the dangers of sitting too much. For some, in roles which require moving as a matter of cour...
The hassle of installing new equipment, and the fear of being left with no internet access, is deterring people from switching broadband providers. In a survey of 2,000 customers conducted by comparison site Cable.co.uk, 50 per cent said they ha...
Who would have thought that the age old activity of colouring-in could make a big comeback in a digital age? Widely covered in the news this week has been the success of Amazon's top selling colouring-in books, The Secret Garden and Enchanted Forest...
This week's blog has been penned by Liz Barclay, broadcaster and writer specialising in consumer business issues and personal finance. She is a communications trainer and coach and works with a variety of businesses in finance, health and public sec...
Back in the nineties Gerald Ratner managed to trash his hugely successful jewellery empire, all on his own, without the assistance of Twitter or other social channels, which of course hadn't been thought of back then. He candidly attributes his catas...
The big event of this week was of course the Budget; the last before the General Election in a few short weeks time. But can we really say it is a true reflection of the state of the nation’s finances? According to Wednesday's budget comment ...
55% of consumers will abandon an online purchase if they can't find a quick answer to a question according to Forrester research (see link here). This presents a big challenge for organisations trying to engage customers and make their experience no...
As I type, by the edge of the Liffey, Sharon and I have just finished another enjoyable day discussing customer care, service and engagement at the CCA Customer Engagement Network in Dublin. I love this city. We've been in the company of people from ...
As I type, by the edge of the Liffey, Sharon and I have just finished another enjoyable day discussing customer care, service and engagement at the CCA Customer Engagement Network in Dublin. I love this city. We've been in the company of people from ...
This week's blog has been penned by Melanie Howard, leading futures expert and Chair of the Future Foundation - a leading independent global consumer research company that specialises in identifying key consumer trends that may shape the business lan...
Hidden within the glittering razzamatazz of the Oscars in LA last weekend was an unexpected gem; 'The Phone Call' winner of the best live action short film. Mat Kirby and James Lucas's film tells the story of Heather, a crisis call centre worker,...
'Success in business is all about people, people, people. Whatever industry a company is in, its employees are its biggest competitive advantage'. I came across this quote from Richard Branson in a Linkedin post this week, a timely reminder as t...
If consumers knew how much effort and resource organisations spend on deciphering what customers actually think of them, they would be confused as to why their encounters don’t always go smoothly. When phone numbers are buried ten clicks dee...
Academics have long argued that whilst two negatives can make a positive, it's impossible for two positives to make a negative. Except for Scots where the phrase 'aye right' cuts through academic theory and jargon, proving that two of the most emphat...
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