Latest news, insight & opinion from CCA


CEO's Blog

Weekly blog from Anne Marie Forsyth, Chief Exec of CCA

Kicking up a storm

Whilst the UK readied itself for Storm Aileen this week, our thoughts turned to our fellow storm bearers across the Atlantic. Whilst Aileen had no-where near the impact of Hurricane Irma or Hurricane Harvey a couple of weeks ago, it did allow us to r...
Anne Marie Forsyth, CEO, CCA
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Don't walk before you can crawl

Last week I visited an osteopath having suffered from niggling lower back pain that had been grumbling for a period of time. Having had the usual physiotherapy treatments following a few clumsy injuries, I expected to be given the familiar prescripti...
Anne Marie Forsyth
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Bye Byes to the PPI!

That’s the shout out from Arnold Schwarzenegger on the new FCA advert outlining the deadline for us to submit any outstanding PPI claims.The film star and former governor of California has been hired to front a £42m advertising campaign b...
Anne Marie Forsyth, CEO, CCA
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It ain't necessarily so

Ken Cheng won the 10th annual Dave's Funniest Joke Of The Edinburgh Fringe with: "I'm not a fan of the new pound coin, but then again, I hate all change."The joke, from his show Ken Cheng: Chinese Comedian, won 33% of a public vote ...
Anne Marie Forsyth, CEO, CCA
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A little less conversation - a little more action please

When Elvis Presley died August 16, 1977, at age 42, fans around the world went into a collective state of shock. This week marked 40 years since his death and there are no signs of his memories fading. Some music critics argue that his fame is exces...
Anne Marie Forsyth, CEO, CCA
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Latest Research

CCA Research Compendium 15/16

CCA Research Compendium is an essential reference source for customer contact professionals.
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CCA CEO Anne Marie Forsyth was involved in a radio day with Salesforce talking about new consumer research they have just conducted with YouGov which shows that customer attitudes to service are actually improving. We talked to a range of stations up and down the country all of whom were enthusiastic and encouraged by the findings.

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Guest Blog

Shine a light...

Each week there is something in the news about disgruntled customers. Citizens Advice announced their findings around who’s winning and losing the customer service battle ratings amongst the energy firms. The research stated that while price i...
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Weekly Spotlight

Plain Sailing - CalMac Ferries

For some of us, summer conjures up the images of holidays on sandy beaches, crystal blue seas and the warm sun on our faces. For the 5 million ferry passengers that visit the west coast of Scotland’s islands and rural communities each year, the...
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