Our Vision, Our Values

We are passionate about customer service. In collaboration with our members, we develop products that assist organisations, in all sectors of the economy, embrace the value of customer contact across every communication channel. Understanding the needs of our profession and responding to the challenges of delivering a great customer experience is what matters most to CCA.

CEO Blog


Old chestnuts

It's been a busy and enjoyable week meeting with members to finalise our programme for 2017, and making sure we have captured all the current hot topics. There's been a sense of 'deja vu' too, issues that used to dominate the agenda 10 years ago are ...

Who said winning isn't everything?

There’s a modern mantra that says winning isn’t everything – it’s the taking part that counts! That’s all well and good when perhaps we are trying to encourage our children and young people to have the confidence to part...

A new game....?

This week I was a speaker at the Oracle Modern Business Experience event in London where some 3,500 delegates gathered to get insight into how their organisations can adopt a digital-first approach. Critically this involves becoming more agile; both ...
Read more in our blog section

Upcoming events

February 2017

Atos, London
Let us help you prepare and plan for your Excellence Awards submissions. Winning case studies and input from LV= and MBNA

March 2017

CCA Global, Glasgow
Customer journey mapping and experience design are among the most powerful tools customer-centric organisations have. This interactive workshop, in association with Oracle will include: hands-on experience of mapping customer journeys; use of maps to diagnose customer experience issues and identify opportunities; designing experiences that meet your customer expectations and deliver business value.

Join CX expert and Convergys' Chief Scientist, Dr John Georgesen who will reveal 4 steps that lead to low-effort experiences for your customers.

Novotel London West, London
Anne Marie Forsyth, CCA Chief Executive, will be leading a panel discussion at CCW Europe titled: Developing a digital strategy for your customer journey.

CCA, Glasgow
Let us help you prepare and plan for your Excellence Awards submissions. Winning case studies and input from Barclays and NHS24

Find out more in our events section

Latest Activity

The Digital Advantage

CCA Global and ITN Productions Cross The Digital Divide

Watch the preview video


Why CCA?

Contact the Team to find out more