Resources
Digital Technology - Enabling organisations to improve customer experience
This research project, in association with KCOM, focuses in on how we are adopting digital technologies to transform our customer contact experience. Areas of attention include: - The potential barriers preventing organisations from being more digitally enabled - The current status of digital technology plans - The importance of digital technologies to support improved customer experience - The wider impact on the organisation of becoming more digital
Keywords
CUSTOMER BEHAVIOURS & EXPERIENCE DIGITAL & TECHNOLOGY STRATEGY STRATEGY TECHNOLOGY KCOM ORGANISATION DIGITAL TRANSFORMATION CX DIGITAL
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