As live chat and web messaging continue to expand across service operations, what impact are they having on traditional call volumes? And how are organisations adapting? At this monthâ?Ts Best Practice Forum we will explore whether channel shift is truly happening, how customer behaviour is evolving, and what this means for workforce planning, resourcing, and overall experience. Weâ?Tll also share lessons from scaling authenticated and non-authenticated chat, and consider how data and insights are driving smarter customer service transformation.
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