“Outstanding shithousery”, “flawless writing”, “ nasty work” – the users of X have spoken (and it's an unlikely guess what they are talking about).

When defender Sol Campbell controversially moved across north London from the white of Spurs to the red of biggest rival Arsenal in 2001, no one would have dreamed that it would be a topic any advertiser would capitalise on more than two decades later. 

Enter Google Pixel.

Ahead of January’s north London derby featuring the two teams, the tech giant purposely poured salt in the wounds of Spurs fans with a TV spot featuring the Campbell that poked fun at his previous football team’s expense. While audiences quickly pointed out their love for the work, the razor’s edge between humour and annoyance once again proved a fine line. But on YouTube alone, the film has been viewed more than 330,000 times in three weeks.

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