"I am extremely proud to achieve the CCA Global Accreditation for Customer Experience©. It is really important to me that we have strong foundations in how we recruit, train, and support our teams to deliver great customer service as we push barriers in innovation and growth. This recognition reaffirms that we are on the right path, providing the confidence and energy to continue striving for excellence in a challenging environment. The recognition has been incredibly meaningful and really well received." Garry Robinson, Managing Director of Customer Experience and Engagement at Serco


We are delighted to announce that Serco has successfully achieved the prestigious CCA Global Accreditation for Customer Experience©, a milestone that reflects their unwavering commitment to delivering exceptional service and innovation. This recognition is a testament to the hard work and dedication of the Serco team, who have gone above and beyond to exceed expectations in the customer experience landscape.


Serco is renowned for bringing together the right people, technology, and partners to create innovative solutions that address some of the world’s most complex challenges. With a focus on service design, programme management, and customer engagement, they have solidified their reputation as a partner of choice for organisations aiming to improve services that directly impact citizens.


Through their customer experience and engagement (CEE) division, Serco has demonstrated the depth of their commitment to understanding the needs of their clients and the citizens they serve. By embracing the CCA Global Accreditation process, Serco embarked on a journey of continuous improvement, involving a thorough operational review and gap analysis. The team worked tirelessly to implement recommendations from both internal colleagues and independent facilitation by CCA, resulting in significant improvements across their operations.


Serco’s CEE team, which operates under the leadership of Garry Robinson, plays a vital role within the UK and Europe. Their customer service operations have grown significantly following investment from the wider Serco business. Garry’s passion for customer service and his dedication to enhancing the customer journey—particularly for vulnerable groups—has been a driving force behind the team’s success.


This achievement not only highlights Serco’s commitment to customer service excellence but also positions them as a leader in the evolving landscape of customer experience. As they continue to innovate and grow, the team’s dedication to delivering outstanding service will undoubtedly inspire others in the industry.


To find out more visit: Serco Group Plc - Impact a better future