Allwyn UK, a leading global lottery operator, has reached an incredible milestone—achieving their fifth consecutive year of CCA Global Accreditation for Customer Experience©. This accomplishment reflects not only the unwavering commitment to delivering exceptional service but also their passion for innovation and customer engagement in the digital age.


Since taking over as the operator of The National Lottery in February 2024, Allwyn UK has embraced the power of digital transformation to enhance the lottery experience for millions of players. Their customer-first approach, driven by a highly skilled UK team and backed by international expertise, has led to an entertainment-driven, safe, and responsible lottery experience.


As part of Allwyn's broader vision, they have continually invested in technology, harnessing digital tools and data to raise the bar for player safety, responsible gaming, and service delivery. Their success in customer experience is grounded in an ethos of excellence, ensuring each player feels valued, and that their needs are met with care, efficiency, and innovation.


Allwyn's customer service achievements go beyond their technical expertise. The company has grown to become a transformational force, helping to generate over £49 billion for over 690,000 community, sport, arts, and heritage projects across the UK. By maintaining a steadfast focus on delivering world-class service, Allwyn continues to energise their player base, attract new participants, and uphold the trust of millions across the nation.


Achieving five years of consecutive CCA Global Accreditation© is a testament to Allwyn UK's leadership in the lottery sector, showcasing their ability to blend tradition with cutting-edge technology to build a lottery of the future. As they celebrate this milestone, Allwyn is once again proving their dedication to customer experience excellence, setting a global standard for the industry.


Congratulations to Allwyn UK on this remarkable achievement!