Associated British Foods (ABF) represents vision, diversity, and commitment in the business world.


Founded as a bakery in 1935, ABF has grown into a highly diversified group with a single purpose: to provide safe, nutritious, and affordable food, alongside great-value clothing. Today, ABF operates in 55 countries, employs 133,000 colleagues, and boasts a group revenue of £19.8 billion.


ABF's growth story is one of strategic expansion. Over the past 85 years, the company has nurtured popular brands and made smart acquisitions across various markets. From bread to sugar, cereals to enzymes, yeast, animal feed, and more, ABF's portfolio includes market-leading food and clothing businesses loved worldwide.


A cornerstone of ABF's success is its commitment to customer service and experience. The Consumer Careline and Customer Services team in Liverpool exemplifies this dedication. Since 2010, this team has held the prestigious CCA Global Accreditation for Customer Experience©, showcasing ABF’s promise to deliver exceptional service to consumers, business customers, and wholesalers alike.


Commitment to excellence in customer service

CCA Global Accreditation for Customer Experience© is a hallmark of industry excellence. AB Foods' decade-long attainment of this accolade highlights their relentless pursuit of continuous improvement. The Liverpool team serves as a vital touchpoint between the company and its customers, ensuring every interaction is handled with care and professionalism.


A future of continued growth and excellence

AB Foods' journey from a small bakery to a global powerhouse is a testament to vision, dedication, and an unwavering commitment to excellence. Their status as a CCA Global Accredited Member for Customer Experience© reflects their success and ongoing dedication to serving customers with the highest standards of care and professionalism.


AB Foods is more than just a business; it is a commitment to quality, value, and customer satisfaction that has grown stronger each day over the past eight decades.


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