CCA Broadcast: Fraud, authentication and the customer experience
CCA PARTNERSWith the increasing frequency of high-profile data breaches, alongside the drive to improve customer experience through simpler, more effective authentication is a tricky balancing act for most organisations to respond to. Regulation, policies and procedures, and consumer confidence and reassurance impact not just the experience of the customer, but the cost to serve.
In this online session with CCA partners, Smartnumbers we explored:
- The latest research and insights available to inform best practice in approach
- What examples of leading practice can we all learn from?
- What current technologies are being used to verify customers?
- How can you positively impact the customer’s authentication experience?
- The recommended next steps for improvement in your organisation’s authentication process
Catch up on the session now: