Inbound Media Group joins EXL, enhancing capabilities in data-driven customer acquisition and digital engagement
CCA PARTNERSNEW YORK, July 08, 2022 – EXL [NASDAQ: EXLS], a leading data analytics and digital operations and solutions company, today announced that Inbound Media Group, a digital marketing agency focused primarily on customer acquisition in the Medicare and Insurance space, has joined its Analytics business. With this addition, EXL expands its capabilities in digital direct-to-consumer marketing by adding proven performance marketing, lead generation and customer engagement capabilities to its suite of end-to-end marketing solutions, proprietary data sets and robust consumer analytics.
“The ability to decode detailed customer journeys and engage at the optimal moment via the right channel with the best offer has become critical for businesses in every industry as consumers push further into digital-first interactions for everything from shopping to self-service support,” said Vivek Jetley, Executive Vice President and Global Head of Analytics at EXL. “By pairing our rich data and best-in-class analytics with Inbound Media Group’s highly successful approach to performance marketing, we are able to give our clients a complete, end-to-end solution for driving hyper-personalized customer acquisition and engagement at scale.”
“Direct-to-consumer is one of the fastest growing channels with consumers increasingly shopping for and purchasing health insurance online,” said Anita Mahon, Executive Vice President and Global Head of EXL Health. “Inbound Media Group joining EXL builds on our strengths leveraging data, predictive models, proven targeting methods, and turnkey execution to bring carriers together with high-intent consumers in an efficient way, leading to improved lead quality, higher conversions, and better return-on-marketing investment.”
EXL has pioneered a data-led approach to direct marketing rooted in using real-time data and analytics to anticipate burgeoning market trends and power smarter, enterprise-wide business decisions. Leveraging high frequency, granular, non-traditional data elements that incorporate everything from consumer shopping patterns to macroeconomic trends to mobility data, EXL’s marketing analytics have been used by many of the world’s top brands in insurance, financial services, healthcare and other industries to optimize consumer engagement. Inbound Media Group complements these strengths with targeted customer acquisition and lead generation strategies and solutions that connect with high-intent, online consumers.
“Successful lead generation and customer engagement in the current marketplace is all about producing the highest quality leads possible while cultivating a deep understanding of the art and science of the consumer experience,” said Sean McCormick, Inbound Media Group CEO. “EXL’s industry-leading, data-driven approach to tracking customer journeys, combined with our best practices for building effective campaigns, will create the perfect formula for brands across industries.”
Inbound Media Group will become part of EXL’s Analytics business. Terms of the transaction have not been disclosed. For more information about EXL’s data-led marketing solutions, please click here.
About EXL
EXL (NASDAQ: EXLS) is a leading data analytics and digital operations and solutions company that partners with clients to improve business outcomes and unlock growth. By bringing together deep domain expertise with robust data, powerful analytics, cloud, artificial intelligence (“AI”) and machine learning (“ML”), we create agile, scalable solutions and execute complex operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media, and retail, among others. Focused on driving faster decision-making and transforming operating models, EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect. Headquartered in New York, our team is over 39,000 strong, with more than 50 offices spanning six continents. For more information, visit www.exlservice.com.
Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements. You should not place undue reliance on those statements because they are subject to numerous uncertainties and factors relating to EXL's operations and business environment, all of which are difficult to predict and many of which are beyond EXL’s control. Forward-looking statements include information concerning EXL’s possible or assumed future results of operations, including descriptions of its business strategy. These statements may include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. These statements are based on assumptions that we have made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although EXL believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect EXL’s actual financial results or results of operations and could cause actual results to differ materially from those in the forward-looking statements. These factors, which include our ability to successfully close and integrate strategic acquisitions, our ability to respond to and manage public health crises, including the outbreak and continued effects of the coronavirus (COVID-19) pandemic, are discussed in more detail in EXL’s filings with the Securities and Exchange Commission, including EXL’s Quarterly Report on Form 10-Q and Annual Report on Form 10-K. These risks could cause actual results to differ materially from those implied by forward-looking statements in this release. You should keep in mind that any forward-looking statement made herein, or elsewhere, speaks only as of the date on which it is made. New risks and uncertainties come up from time to time, and it is impossible to predict these events or how they may affect EXL. EXL has no obligation to update any forward-looking statements after the date hereof, except as required by federal securities laws. © 2022 ExlService Holdings, Inc. All rights reserved. For more information go to www.exlservice.com/legal-disclaimer