"We wanted to be able to demonstrate to our customers that we are providing great customer service and that it met recognised industry standards"

"The assessment really becomes a whole review of the business and how we're running it. We don't get that thinking time day in day out ... It was a really great reflection tool for us."

"Being a CCA accredited member has allowed us to link in with other organisations, learn from each other and also share what we're doing to support learning across the industry."

"We always get great value from spending time with the assessor during the assessment because not only are they assessing us but they also take the opportunity to share other relevant insights and experiences."

"CCA Accreditation gives us confidence that we are doing our best ... to really deliver for our staff, our customers and for the business."

"I would recommend anyone who hasn't looked at the Global Standard to do so. Access to the CCA network is priceless."

"I personally think it's something that, if you do get the opportunity to do, then you should as it's absolutely something that adds value."

"It was a massive opportunity to reflect ... but also to really celebrate success. I think just going through the journey and having the conversations was a real reminder that the power of the wider team and the talent across the business is second to none."

"The accreditation is a badge of pride for all of those who spend their days looking after our customers. It's really helped raise the profile of the most important jobs in our company, those on the frontline serving customers."

"We've been CCA Accredited for 3 years now. The reason we started this journey was to see where we were ... compared to the wider industry."