It explores the role and value of customer service to the UK economy. The film also looks at how the UK positions itself as a benchmark for excellence in customer contact strategies and operations.
'Raising the Bar' is an in-depth, online programme that investigates how organisations are now building their proposition around customer service. The programme also looks at the importance of customer service as a brand differentiator and how an integrated and coordinated approach to customer interactions through a number of channels can benefit. The news-style piece combines key industry interviews and news-style reports with sponsored editorial profiles of some of the leading organisations in the industry.
'Raising the Bar' premiered at CCA's Annual Convention, held in Scotland on 24-25 November 2015.
About ITN Productions
ITN Productions is ITN’s bespoke production hub, producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations. It produces broadcast news-style programmes, including interviews, news items and sponsored editorial profiles. For more information visit: www.itnproductions.co.uk
About CCA Global
CCA Global collaborate with our members and develop products that assist organisations, in all sectors of the economy, to embrace the value of customer contact across every communication channel. Understanding the needs of our profession and responding to the challenges of delivering a great customer experience is what matters most to CCA.